The Google Game
7 Steps towards a high Search Engine Ranking
Step 1: Keyword Analysis
Selecting proper keyword phrases to target for each page will ensure that you are receiving qualified visitors to specific pages within your web site.
Step 2: Analyse the Competition
By looking at your competitors web sites and analysing the keywords that they are targeting, we can get a good idea of some keywords that you can target.
Step 3: Content Development
Content and how it is displayed is a key step in the Search Engine Optimisation process. We ensure that your Title Tags, Heading Tags, and descriptive text contain your keywords. The higher up the page your keywords are shown, the better also. Make the information informative and easy to read to visitors.
Step 4: Optimise Code
This step is in conjunction with Step 3. Optimising the content is only part of it. Make sure that the "meta tags" are optimised – use keyword phrases in the meta description tag and the meta keyword tag.
Step 5: Create Inbound Links
Another key step to having high search engine placement is having a high page rank. To get a high page rank, you must have quality inbound links to your web site.
Step 6: Submit Web Site to Search Engines and Directories
Manually submit your web site to all of the major search engines, and directories. When submitting your web site, we submit all of the different pages. After submitting your web site it can take up to 3 months for some of the search engines to index it and start displaying on their search results. Search Engine Optimization takes time. It takes time to build page rank and time for your pages to start climbing the ranks.
Step 7: Monitor and Report on Placement Progress
Keep track of your search engine rankings for the different keywords that you are targeting. We love Google Analytics. You will see progress as your inbound links grow.
