Yellow Belly is Simon Lambert and Sons own craft beer, brewed on their premises in Wexford. Working from a rough sketch, Emagine created a brand identity for the craft beer brand.
Emagine developed packaging solutions including Bottles, Cans and Fish Eye labels. We designed for these for each of the 9 Yellow Belly varieties.
Emagine developed the website for Simon Lambert and Sons. The website focuses on the core aspects of the business - The Pub, The Brewery and The Restaurant.
And of course, at the heart of the site is the Yellow Belly brand character device.