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Waterford Writers Weekend

Waterford Writers Weekend is organised Waterford City Library. Emagine designed a new brand for the festival as well as a suite of promotional collateral.

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  • WatWriters Assetts-01

Description

Waterford Writers Weekend is organised Waterford City Library. Emagine designed a new brand for the festival as well as a suite of promotional collateral.

Old photos of Jack Kerouac and other Beat Generation writers inspired us. For the festival's new look, we developed illustrations combined with hand-rendered text. 

Waterford Writers Weekend required a whole new image in its fourth year. We choose to work with Emagine due to the creative nature of their work and their holistic approach to working with their clients. We found Emagine very easy to work with; their collaborative way of working, easy communication style and responsiveness to our needs meant we were very happy with the new design across a range of media.

Katherine Collins - Senior Executive Librarian