About Us

Emagine's office in Waterford, Ireland

in Action.


What we Believe.

Our philosophy is simple. Use technology to tell engaging stories that leave a lasting impression.

However, it's not enough to simply tell a story. We seek to create an immersive experience that transports the user to another world. We keep a mindset in all of our work - Challenge users to become an active participant rather than a passive observer.

As an award-winning Irish creative studio, Emagine are at the fore of the extended reality (XR) content industry.

For over 20 years, we have built a strong reputation and a loyal customer base. Our focus on innovation and continued growth helps us to remain relevant in a changing world. We have a proven track record of pushing the boundaries of technological design.

As we expanded beyond traditional design, we recognised the potential of extended reality. This technology delivers immersion that engages users in unprecedented ways.

CEO & Founder

Aaron Jay


James Tubbritt

Our Founders

Operations Manager

Jonathan Power

XR Developer

Rokas Jonusas

XR Developer

David Conway

XR Developer

Sacha Gaffney

Our Team

Company History

Founded in 2001, Emagine has always been at the forefront of digital creativity.

Contact us


Company Founded

Like-minded friends made a few notes on the back of a napkin and decided to incorporate a company. Emagine was born as a supplier of early 2000's computer hardware and website design for small businesses.


First employee

Due to continued success and growth, Peter and Aaron quit their day jobs to become full-time directors. Emagine hires its first employee and we branch out into branding and graphic design.


Our official office

We move the company to Arclabs Innovation Centre on the campus of Waterford Institute of Technology and add two more employees. Emagine relaunches the new improved website for WIT - our biggest website to date.


Brace Yourself, Pace Yourself

We survive the global recession with a tightened belt and hard work. Ireland has another recession in 2009 and we circle the wagons to survive the storm.


The Irish White House

Michael D. Higgins becomes President of Ireland. Emagine wins the tender to produce his online window to the world. With a visit to Aras an Uachtarain and President.ie launched, we continue to expand our workforce.


Festivals R Us

Emagine shifts gradually into the idea of online tourism, with a string of festivals added to our stable of projects. Winterval, Harvest, Cat Laugh's, and Kilkenomics keep us designing and creating digital content all year-round.


A Place to Call Home

Emagine moves out of Arclabs, to our own studio in Waterford City. 21 William street becomes our new 2800 sq foot open-plan creative space. Expansion finds us opening an office in Celbridge, Co. Kildare.


A virtual Revelation

We are introduced to Virtual Reality with the Oculus DK1 Dev Kit and are instantly sold on the concept. The mind races as James Tubbritt joins the company and we embrace Virtual Reality company-wide.


The Viking Invasion

Emagine wins the contract to produce "King of The Vikings, The Worlds' First Viking Virtual Reality Experience". The entire company contributes to the story and its realisation.


The Invasion Launches

King of the Vikings launches in may and is an instant commercial success. We win 5 more location-based tourism experiences and expand our team.


Hello Europe, Waterford Calling

One the back of our continued success, Emagine launches a Viking Project in Norway, and a Roman experience in Split, Croatia.


Winter is Coming

With 14 employees and a bright future, the global pandemic hits, and is expected to last a couple of weeks. We work on existing projects and hunker down for the long winter.


Acknowledge, Adapt, and Adjust

With no tourists and the entire world in lockdown for the foreseeable future, we concentrate on our offering. Using our custom app development skills, we convert our Virtual Tourism software into training tools for the future workforce.


Acknowledge, Adapt, and Adjust

After a myriad of strategy sessions, Emagine removes all services apart from Virtual Reality Tourism and Training from it's offering. We shake our COVID hangover and start new international projects with a renewed enthusiam.



Ever changing, we adapt our products to the onset of  AI and we move to smarter, 'Augmented Intelligence' within our installations and software. Virtual Reality becomes and extension of our client's needs. We launch another international project in Sarajevo, Bosnia.

Dublin, Ireland
May 1, 2023
The Courts Service Virtual Reality Onboarding
View Project
Waterford, Ireland
The Irish Museum of Time, Transforming the Museum Experience
View Project

Latest Work